VCOM Brand Guide

VCOM BRAND Identity and Style Manual

Cindy Shepard Rawlins Vice President of Communications, Marketing, Website and Publications 2265 Kraft Drive, Blacksburg, Virginia 24060 540-231-5419 crawlins@vcom.edu Communication Division Contacts

WEBSITE Elijah Bailey Director for Website Application and Development 540-231-8240 webadmin@vcom.edu

VIRGINIA Norm Miller Director for Communications, Marketing, Website and Publications 540-231-7131 nmiller01@vt.vcom.edu Grace Milauskas Communications Writer 540-231-8363 gmilauskas@vt.vcom.edu

CAROLINAS Lily Knights Director for Communications, Marketing, Website and Publications 864-327-9992 lknights@carolinas.vcom.edu

AUBURN Scott Godwin Director for Communications, Marketing, Website and Publications 334-442-4047 sgodwin@auburn.vcom.edu

LOUISIANA Desi Hammett Director for Communications, Marketing, Website and Publications 318-342-7166 dhammett@ulm.vcom.edu

James Nichols Communications and

Jenna Marquardt Communications and

Graphic Designer 864-327-9814 jnichols@carolinas.vcom.edu

Graphic Designer 334-442-4108 jmarquardt@auburn.vcom.edu

Download the Logos VCOM Employees can find electronic logo images on your campus shared drive: “Education Drive” in the “VCOM Images” folder, then look in “Logos and Letterheads.” Vendors may contact the Director of Communications at each specific campus above for digital files and obtaining licensed permission to use the logo or seal.

Download this manual from www.vcom.edu/brand-identity on our website.

REV. 1/05/2021

© 2019 Edward Via College of Osteopathic Medicine. All rights reserved. VCOM is certified by the State Council of Higher Education to operate in Virginia.

Table of Contents

A Message from the President. ....................................................... 4

What is Branding, and Adherence Policy. ....................................... 5

College Mission & Goals.................................................................. 6

Visual Identity Elements................................................................... 8

Use of the Traditional Seal............................................................. 10

Logo Guidelines Campus Specific and Multi-campus Logo Use....................... 12 Approved Uses of Color.......................................................... 14 Prohibited Uses . ..................................................................... 16 Student, Student Organization and Alumni Use...................... 18 VCOM Policies Advertising, Public Relations, Websites and Social Media. .... 20 Interviews with Reporters or Media......................................... 20 Print, Web and Ordering Promotional Items............................ 21

Communications, Marketing and Design Services ....................... 22

Style Guide. ................................................................................... 24

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Why We Need Brand Guidelines

A Message from Our President and Provost T he Edward Via College of Osteopathic Medicine has four campuses across the southeastern United States, with emphasis on the medically underserved Appalachian and Delta regions. It is more important than ever that we present a unified brand presence for the College.

The Division of Communications, Marketing, Website and Publications has updated VCOM’s graphic marks and brand guidelines for presenting the College in a way that positively and consistently reflects our mission, our values, and programs. All of our communications make a statement about the College as a whole. Please familiarize yourself with this brand guide and incorporate these standards into your communications, as outlined in our policy on page 5.

Dixie Tooke-Rawlins, DO, FACOFP

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What is Branding? An introduction from Cindy Shepard Rawlins Vice President for Communications, Marketing, Website and Publications

B randing is much more than just a logo, slogan or colors. Branding conveys an institution’s

The second part of branding is the visual aspects that form the overall brand perception, such as external communications, publications and advertising. A united, consistent message is needed to clearly convey and represent the College’s mission. The third and simplest part of the brand is the logo. Consistent and proper use of the formal graphic elements protects the professional image of the brand and promotes name recognition of the College.

Following the brand identity guidelines allows us to present consistency in our communications. Proper use of branding legally protects our logos and reputation. Branding is important to everyone at VCOM—we are all brand ambassadors! Employees may contact the Division for Communications, Marketing, Website and Publications for assistance in upholding and promoting the brand perception of VCOM and our Mission.

public identity using united communications elements.

First, the brand is the consistent emotional image or perception of an institution. The brand is how we present VCOM, how we want to be perceived, and how we connect with the community and our current or potential students. We want to make a positive impression with our audiences.

Adherence Policy

The “VCOM Brand—Identity & Style Manual” establishes official policies and standards for the design and text of VCOM internal and external communications, social media, publications, displays and other applications, including the Web. It is important that VCOM project an image of excellence and cohesiveness to all of our many audiences. The logos, seal and the official College name have registered trademark protection, and any use of the logo, seal or official College names other than those prescribed in this manual is prohibited, regardless of funding sources. Alterations to the specifications outlined in this manual are prohibited without the written consent of the Division for Communications, Marketing, Website and Publications. The style guide section describes specific rules and uses to be followed by authors and editors of general communications products. Adhering to these standards will help ensure that communications from every campus, department and office speak with a clear and uniform voice that best represents the image and brand of VCOM. Note: Journal articles, research papers, proposals, technical reports or other specialized documents may require writing style standards different from those presented here. However use of the College name and visual brand elements remains in effect for those communications.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Mission Statement

The MISSION of the

Edward Via College of Osteopathic Medicine (VCOM)

is to prepare globally-minded, community-focused

physicians to meet the needs of

rural and medically underserved populations and

promote research to improve human health.

Carolinas Auburn Louisiana Virginia

6

Goals of the College

GOAL 1: To provide education in the art and science of osteopathic medicine. • Priority 1: To provide osteopathic medical education and research focused on

• Priority 3: To foster medical students with a desire and demonstrated commitment to an enhanced understanding of global healthcare and disaster medicine. • Priority 4: To foster primary care, and healthcare for medically underserved populations. GOAL 3: To generate, promote, and disseminate medical knowledge in disease prevention, chronic disease management, community health, and public health practices through Appalachian and International outreach programs. GOAL 4: To advance scientific knowledge through medical research. • Priority 1: Biomedical Research • Priority 2: Clinical Research • Priority 3: Educational Research/Osteopathic Principals and Practice GOAL 5: To serve as an advocate of osteopathic medicine, rural health, mission medicine and affordable, accessible healthcare for the medically underserved. • Priority 1: To promote primary care practices. • Priority 2: To promote osteopathic distinctive practices. • Priority 3: To develop a diverse workforce of physicians who will practice in underserved areas. • Priority 4: To provide outreach to rural communities and the uninsured. • Priority 5: To promote mission medicine.

evidence based medicine, patient centered care, the body’s innate ability to heal, the relationship of structure to function, and the clinical application of osteopathic manipulation.

• Priority 2: To prepare students and measure their performance in the osteopathic medical competencies. • Priority 3: To prepare students to successfully pass all levels of COMLEX-USA examinations. • Priority 4: To prepare students to successfully match into accredited residency programs. • Priority 5: To foster a culture of faculty growth and institutional excellence through: - CME and faculty development; - Continuous examination, review and update of curriculum and recognition for excellence in teaching; - Annual review and research on new developments in medical education, new delivery models and technology; and - Support for faculty research, innovation, and scholarly work in the areas of biomedical, clinical, educational, public health and health policy research. • Priority 6: To support the osteopathic medical education continuum, including on campus pre-clinical education and high quality, structured community based clinical graduate medical education. GOAL 2: To recruit and graduate students who will address health care disparities including those related to rural locations, minority populations, poverty status, and primary care. • Priority 1: Recruit students from, and educate students in the

VCOM’s faculty, staff and students VALUE: Professionalism, Integrity, Duty, Compassion, Altruism, Knowledge, and Critical Thinking.

socioeconomically depressed regions of Virginia, North Carolina, South Carolina, and Alabama, especially those in Appalachia and the tobacco and cotton regions of the Southern States.

• Priority 2: Recruit students with a strong desire to care for medically underserved populations.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Visual Identity Program

A cceptable use of the elements in the visual identity program can be found in this manual or at www.vcom.edu/brand-identity on the VCOM website. The College logos are trademarked and strict enforcement of guidelines is vital to copyright protection and visual brand identity. • Use only approved original VCOM digital logo files. * • No other typefaces or combinations of typefaces are permitted. • The following pages illustrate the only approved color uses of the logo. • Variations not addressed in this handbook are not allowed without written permission . Contact the Department for Communications, Marketing, Website and Publications on your campus if you have questions. * Official, approved versions of all VCOM logos and letterhead are available on the “Departments” shared drive available to your campus inside the “VCOM Images” folder. If you are in need of a size or file format other than supplied, contact the Department of Communications, Marketing, Website and Publications on your campus. Outside vendors may obtain logos in vector or other specific file formats by contacting the Communications Department (contacts on the inside front cover of this manual) . • Do not re-create the logo.

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The VCOM Logo Visual Elements

THE ROD OF ASCLEPIUS In ancient mythology, a rod entwined with a serpent was carried by the Greek god Asclepius (or Asklepios), the deity associated with healing and medicine. In modern times, this symbol is associated with osteopathic medicine and health care. The symbol is frequently confused with the caduceus —the staff of the god Hermes, often used by allopathic physicians. THE LETTER “V” The “V” letter refers to the last name of philanthropist Edward Via, who fulfilled his mother’s dream of starting a medical school in the medically underserved areas of southwest Virginia. VCOM ACRONYM The school was founded in 2001 under the name of “Edward Via Virginia College of Osteopathic Medicine.” The shortened acronym VCOM later came in use when referring to the College. When a second campus in the Carolinas was added in 2011, “Virginia” was removed from the name to better reflect the expanded southern state regions, which now also include the Auburn and Louisiana campuses.

SUNBURST Light is historically used as a symbol for education...illuminating the path of

knowledge, serving as a guide. The modern use also conveys the concepts of intelligence and innovation.

SCHOOL COLORS The multi-campus logo contains the combined VCOM campus colors of maroon, orange, blue and gray in the visual elements. Each campus’ colors reflect affinity and collaboration with regional educational partner institutions and all have orange as a common color, as indicated on page 12.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Use of the College Seal ALL CAMPUSES

The Traditional Seal T he college seal is reserved for the highest official communication of the Edward Via College of Osteopathic Medicine (VCOM). It is usually reserved for administrative or official use as outlined in this section. The seal is a mark of guarantee; it is reserved for the most solemn and serious purposes of the institution.

The college seal is reserved for the following items: • College transcripts • Diplomas and certificates • White coats

• Other uses, official college documents or building signage only as approved by the Vice President for Communications, Marketing, Website and Publications

PERMISSION TO USE THE SEAL The Division for Communications, Marketing, Website and Publications regulates all uses of the VCOM seal and must give WRITTEN permission for its use, whether for internal College use or outside by a vendor. Past use of the seal does not constitute written or understood permission. Each use requires new licensing approval. Any exemptions to these rules require written permission.

For permission and approval, contact Cindy Shepard Rawlins, Vice President for Communications, Marketing, Website and Publications at crawlins@vcom.edu or 540-231-5419.

VENDOR TERMS OF USE OFFICIAL LICENSING AGREEMENT

Using the college seal of the Edward Via College of Osteopathic Medicine (VCOM) is prohibited in any circumstance without prior written approval from the Division for Communications, Marketing, Website and Publications. Licensing agreements are for a one-time production use, and any re-use or re-prints of the materials must be approved by the Division for Communications, Marketing, Website and Publications.

An official licensing agreement for vendors, the “Vendor Terms of Use” form is available upon request from the Department for Communications, Marketing, Website and Publications on your campus.

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The VCOM seal uses the colors of the four campuses as indicated on page 12, and officially represents VCOM as an institution.

Blind or registered embossing of the seal is also acceptable. The Division for Communications, Marketing, Website and Publications must approve embossing or other colors than the four-color logo below in writing. Any use or exemptions to these rules require the written permission of the Division for Communications, Marketing, Website and Publications. For approvals, contact Cindy Shepard Rawlins at crawlins@vcom.edu .

PROHIBITED USES OF THE SEAL: • Do not use the seal in place of the primary college logos. • Do not use the seal on any disposable item or in online or fluid media (web, video, PowerPoint presentations, CD or DVD presentations) without written prior approval by the Division for Communications, Marketing, Website and Publications. • Some e xamples of inappropriate uses of the seal include posters, banners, food items, clothing, coffee mugs, napkins, water bottles, notebooks, portfolios, plastic cups and disposable cups. Use the primary college logos or name for these purposes. BASIC GUIDELINES WHEN USING THE SEAL: • The seal is reserved for official or approved administrative use only as indicated on page 10. • Only high-resolution reproduction-quality images of the official seal provided by the Division for Communications, Marketing, Website and Publications will be used, and the seal shall not be transmitted or shared by the vendor or by College personnel with anyone outside the Division for Communications. • The VCOM seal will be used in its entirety. It must never appear partially or be used as an element of a larger design. • The VCOM seal must be used in its normal orientation — it may never be turned, altered, screened back or used in part. Requests for screening must be approved depending on how it is to be used such as a simulated watermark. To prevent fraud, overprinting of the seal in the form of a watermark is acceptable in situations approved in writing from the Division of Communications. • The VCOM seal must be used alone. Do not combine the seal with another emblem or symbol. The seal may be combined with type, but type may not touch or be superimposed on it. • Use the seal only in the original configuration, using the college’s approved color, or solid black, white, gold or silver.

USE OF THE SEAL IS BY PERMISSION ONLY. Images here have been watermarked - files will be provided to vendor when use is approved.

• The VCOM seal should not be used in sizes less than 1-1/8 inch wide (1.125 inches). Sizes smaller than one inch wide cause the college name to become difficult to read.

SAMPLE

SAMPLE

1.125˝

2

1

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Logo Guidelines CAMPUS SPECIFIC and MULTIPLE CAMPUS

Multi-Campus Logo

VCOM Colors

WHEN TO USE THIS LOGO U se of the multi-campus logo is primarily for college administration, officers and employees with mainly multi- campus duties, admissions and recruitment purposes or marketing purposes pertaining to multiple campus locations. If you have questions regarding the use of this logo, please contact the Department for Communications, Marketing, Website and Publications on your campus. Pantone 208 Pantone 158 RGB HEX CMYK VCOM 208

131 0 63 83003F 15 100 37 45

VCOM 158

RGB HEX CMYK

232 119 34 E87722 0 62 95 0

VCOM Colors V OFFICIAL COLORS

Pantone 287

Pantone 208

VCOM 287

VCOM 208

31 61 123 1F3D7B 100 87 20 11

RGB HEX CMYK

RGB HEX CMYK

131 0 63 83003F 15 100 37 45

Pantone 431

Pantone 158

VCOM 158

VCOM 431

109 110 113 6D6E71 0 0 0 70

RGB HEX CMYK

RGB HEX CMYK

232 119 34 E87722 0 62 95 0

S:\Marketing\pubs\LOGOS\VCOM_colormatch.ai

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Pantone 287

VCOM

Individual Campus Logos

Logo Size Guidelines

WHEN TO USE THE INDIVIDUAL CAMPUS LOGO

U se of the INDIVIDUAL campus logo is for single campus college administration, employees with duties mainly at their campus location, students (with permission), single campus admissions and recruitment purposes or marketing purposes specifically pertaining to only one campus location. If you have questions regarding the use of any of these logos, please contact the Department for Communications, Marketing, Website and Publications on your campus.

VCOM logos may be used at any size of three-quarters (3/4) of an inch wide or larger. Smaller sizes may cause the school name to be difficult to read which reduces the brand recognition. If you need help with sizing, please contact the Department for Communications, Marketing, Website and Publications.

3/4˝

2

1

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Logo Guidelines COLOR VARIATIONS

Approved Uses of Color on Logos E ach VCOM campus-specific logo is similar to the other campus logos with a difference in coloring and the name of the College’s location displayed under the Edward Via College of Osteopathic Medicine’s school name. FOUR-COLOR The full color (or four-color process) logo is the primary and the preferred use of any of the College logos. There are some instances, whether on print materials, a solid background, dark clothing or other uses where different color options must be used. These color options must be standardized to keep our materials looking professional and using proper branding and identity. ONE-COLOR When spot inks or four-color process reproduction is not an option, solid black, solid white color logos are acceptable and preferred. Example of this include promotional items, clothing, signage or use on a dark background. For other color requests, written approval must be obtained from the Department for Communications, Marketing, Website and Publications on your campus. PRINTING ON COLOR BACKGROUNDS When printing on light backgrounds, use the full color or solid one-color logo. When reproducing on a darker background, use a reversed, white version of the logo. Do not place reversed logo in dark box on a white background. OTHER COLOR USAGE The logo can be produced in metallic ink or foils for certain situations. The logo may also be blind embossed or debossed. All alternate color use is subject to approval by the Department for Communications, Marketing, Website and Publications on your campus. 109 110 113 6D6E71 0 0 0 70 31 61 123 1F3D7B 100 87 20 11 VCOM Colors Pantone 287 Pantone 208 Pantone 158 Pantone 431 RGB HEX CMYK 131 0 63 83003F 15 100 37 45 RGB HEX CMYK 232 119 34 E87722 0 62 95 0 RGB HEX CMYK RGB HEX CMYK VCOM 208 VCOM 158 VCOM 287 VCOM 431 S:\Marketing\pubs\LOGOS\VCOM_colormatch.ai

VCOM Colors

S:\Marketing\pubs\LOGOS\VCOM_colormatch.ai

Pantone 208 RGB HEX CMYK 131 0 63 83003F

Pantone 158 RGB HEX CMYK

Pantone 287 RGB HEX CMYK

Pantone 431 RGB HEX CMYK

VCOM 158

VCOM 287

VCOM 431

VCOM 208

109 110 113 6D6E71 0 0 0 70

31 61 123 1F3D7B 100 87 20 11

232 119 34 E87722 0 62 95 0

15 100 37 45

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Solid Black

Solid White

Full Color

USE IN EMBROIDERY: APPROVED THREAD COLORS The official campus logo colors for use in embroidered items are as follows:

Approved uses

MADEIRA CLASSIC 60 (thread brand - vendor may

substitute brand if color matches with approval by the Department for Communications, Marketing, Website and Publications on your campus.)

One color spot ink for any of the individual campus logos or multiple campus logos may sometimes be used for printing of promotional products (if approved by Communications), but NOT for use in general communications, forms, presentations or online display.

Maroon: 1035 Orange: 1078 Blue: 1167 Gray: 1440

Logo Size Guidelines

VCOM logos may be used at any size of three-quarters (3/4) of an inch wide or larger. Smaller sizes may cause the school name to be difficult to read, which reduces the brand recognition. If you need help with sizing, please contact the Department for Communications, Marketing, Website and Publications.

3/4˝

2

1

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Logo Guidelines PROHIBITED USES ALL CAMPUSES

Prohibited Use of Logos

ALTERATION OF COLORS - NOT ALLOWED The official campus logo colors may NOT be altered to adjust for clothing, online or printed backgrounds that contains the colors in the logo (as shown below). Use only approved logo colors at the bottom of this page.

Examples of PROHIBITED use of altered logo colors.

EXAMPLE OF ACCEPTABLE ALTERNATIVES The logo may be used in a solid white, black or other approved colors as indicated on page 15 of this manual.

(Below) Dark or similar color backgrounds may obscure parts of the logo as seen here—instead, use the reversed (white) logo.*

ONLY USE THESE ORIGINAL APPROVED LOGO COLOR COMBINATIONS*

* The Division of Communications can help you with color specifications for ink, embroidery thread color, or web colors to create proper logo color reproduction.

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OTHER PROHIBITED TREATMENTS

USE OF VCOM ACRONYM MARK The VCOM acronym mark

Do not use in sizes smaller than 3/4 of an inch wide as the letters become unreadable.

Do not alter or re-arrange the logo orientation.

(below) was designed for student use. This mark is not allowed to be used by employees except in situations where the standard logo will not fit. For example, on an ink pen or other promotional materials where a standard logo will not fit. For permission to use this mark, please contact the Division of Communications for written approval.

Do not remove any part of the logo such as the school name or the campus location. Requests for exemption are rare and approved only in specific situations. Please contact the Division of Communications for written approval.

Do not alter and combine with other logos or names and text.

Do not stretch the dimensions of the logo.

Family Health Fair

The VCOM logo may NOT be placed in a bordered freestanding box or shape in general use or on a dark background.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Logo Guidelines LOGOS APPROVED FOR STUDENT OR ALUMNI USE

Student, Student Organization and Alumni Logo Use ELECTRONIC USE OF LOGO, TRADEMARKS OR SEAL S tudents are not permitted to use the college’s name, APPROVAL FOR LOGO USE ON PRINTED OR PROMOTIONAL ITEMS Student organizations must campus prior to reprinting or production of any materials. ALUMNI POST- GRADUATE USE

request and obtain approval to use the college name, acronym, logos, trademarks or symbols on commercial goods and specialty items. Use of the logo is prohibited without prior approval. Students must submit the approval process forms provided by Student Services at their respective campus at least two weeks in advance. If approved, Student Services will instruct the student to contact the Department for Communications, Marketing, Website and Publications on their campus for final use approval. Logo or college name use requests and approvals are only good for a one-time printing, and must be reviewed by Student Services and then the Department for Communications, Marketing, Website and Publications on your

Graduates or alumni groups may be permitted to use the college name, logo or trademarks in a limited number of special situations; however, use must be approved prior to use in printed materials, social media or websites. Approval requests must be submitted to the Alumni Department, who will coordinate with the Department for Communications, Marketing, Website and Publications.

acronym, logo or seal in social media, print, website, emails, publications or presentations unless approved as outlined below. Personal or organization web pages or social media may not use the college’s name, logos, seal or any other official designation without approval or in a manner that would lead the reader to perceive that the web page is an official college page. Even though a website may be student-run, permission for use of the college’s name or logo must be reviewed and receive first approval by Student Services, then final approval for use through the Department for Communications, Marketing, Website and Publications on your campus.

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PROHIBITED USE OF THE SEAL Students and alumni are prohibited from using the

APPROVED STUDENT LOGO USE After approval by Student Services and Department for Communications, Marketing, Website and Publications on their campus, students and alumni may use the following logos when used according to the standards found on pages 12-19 of this manual.

current seal or original retired VCOM-Virginia seal (bottom) for any purpose. See page 10 for policy and guidelines.

DO NOT

The Multi-campus logo MAY be approved if campus student groups join together across campuses on a fundraising item.

USE SEAL

USE OF VCOM ACRONYM LOGO OR WORDS In some instances, students may wish to use the “VCOM” letters only on promotional items. Students are allowed to use the letters in the appropriate font of their choice, if approved, as shown below. VCOM also allows use of the acronym logo with the rod of Asclepious symbol (as shown below), with prior official approval only. This acronym logo is not allowed to be used in documents or publications by students or faculty/staff without prior approval from Communications.

EXAMPLE: Students may use the VCOM acronym in fonts coordinating with the design of their promotional or fundraising items, as long as no partial piece of the official school logo has been placed on the design. VCOM Sports Medicine Club

DO NOT

USE SEAL

ALTERATIONS OF LOGOS Elements of the logo may not be cut apart or used in any manner not specified in this manual. See pages 16-17 for examples of uses that are not permitted.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Advertising, Public Relations, Websites and Social Media ALL CAMPUSES

Advertising, Endorsements and Media Policies PUBLIC RELATIONS

MEDIA INQUIRIES* If any member of the College is asked to make any statements, asked for an interview, or asked to represent the College by reporters, writers, magazines, websites, television stations, social media, organizations or any media outlets, it is VCOM’s policy to have the Communications Department arrange the interviews including speaking with them at the time of initial contact. This allows the department to review the purpose of the interview (which guides the content), the time and setting, and to prepare the administration, employees or faculty as appropriate for the purpose of the interview. * If you are contacted by a reporter, please tell them that all interviews must be set up by the Communications Division. Do not make any comments or provide personal opinions in ANY situation. Please call or email Cindy Rawlins, Vice President for Communications at crawlins@vcom.edu, OR the Director of Communications on your campus, if you are contacted for an interview.

In the following situations, contact the Division for Communications, Marketing, Website and Publications: ADVERTISING AND MARKETING MATERIALS The Edward Via College of Osteopathic Medicine does not accept paid advertising from third parties for use in College publications, website or social media pages. All advertising and marketing materials for the College must be created and/or approved by the Division for Communications, Marketing, Website and Publications.

AND MEDIA The Department for Communication, Marketing,

Website and Publications on your campus may be able to assist in publicizing events, and internal or external communications.

Assistance may include: - advertising - marketing materials - media advisories

- press releases - media relations

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Print, Web and Promotional Materials USE OF COLLEGE NAME AND LOGO ELEMENTS All Divisions or Departments are required to contact the Division for Communications, Marketing, Website and Publications for approval of any printed, digital, web or promotional material that represents the College and/or will use College logos, Seal or the name of the College, or the VCOM acronym prior to production to ensure compliance with trademark protection, identity standards and brand guidelines. CLOTHING AND GIVEAWAYS Promotional items and materials such as branded clothing and giveaways should be ordered by and must be approved by the Division of Communications, Marketing, Website and Publications on your campus to ensure proper quality and adherence to brand standards. Group orders of promotional items will be placed annually, to help obtain a lower cost per piece. All requests for promotional items for the upcoming fiscal year should be submitted in December to the Vice President of Communications, Marketing, Website and Publications, for consideration in budgeting for the next fiscal year.

SOCIAL MEDIA AND WEBSITES T he Division of Communications, Marketing, Website and Publications is responsible for the administration and approval of all official college social media accounts, campaigns and websites. Any member of the college administration, faculty, staff or student body (including student organizations) who wishes to utilize the college name, VCOM acronym, images or logos must contact the Communications Division to gain approval for the use of College branding elements on any social media platform or website. The use of the VCOM Logo in any form is strictly prohibited from any social media account or network without permission. Permission for logo use must be approved by the Division of Communications, Marketing, Website and Publications.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Services of Division for Communications, Marketing, Website and Publications

Communications • public relations • internal and external communications - media liaison* - media advisories and press releases - media relations *if you are contacted by a reporter, please tell them that all interviews must be set up by the Communications Department on your campus. See page 20.

Marketing • advertising

Via Research Recognition Day

Edward Via College Of Osteopathic Medicine Via Research Recognition Day February 24, 2017

• collateral materials to promote events, brochures, banners and trade show displays, flyers, recruitment materials, business cards, envelopes, name badges, program books for White Coat, Graduation, Hospital Day, development and alumni events, Research Day, videos and more. • promotional items and materials such as branded clothing and giveaways • photography - events and portraits

2265 Kraft Drive • Blacksburg, VA 24060 www.vcom.edu/research-day

2017 Program Book February 24, 2017

a college where V ision

C aring and O steopathic M edicine align

to become a physician?

are you

At the Edward Via College of Osteopathic Medicine, our values of care and compassion are realized through curriculum, research and international and community healthcare outreach. VCOM’s Auburn campus was specifically created to address the critical shortfall of primary care physicians in Alabama, especially in rural and underserved areas of the state. VCOM is working every day to train future physicians to return to these underserved areas in order to improve health outcomes across Alabama.

to care for athletes?

Visit us online to find out how we are inspired to make a difference in our communities and beyond.

Join the more than 430 Virginia Tech alumni who were inspired to attend the private state-of-the-art osteopathic medical school in Blacksburg,Virginia. VCOM is a proud partner of Virginia Tech athletics and has a Sports Medicine Fellowship program with physicians who provide care for Hokie athletes. Visit us online to find out how you will be inspired...

www.vcom.edu

Please visit our website at www.vcom.edu/outcomes for a copy of our Outcomes Report. ©2019 Edward Via Col lege of Osteopathic Medicine. Al l rights reserved.

www.vcom.edu

Visi t www.vcom.edu/outcomes for a copy of our Outcomes Report. ©2019 Edward Via Col lege of Osteopathic Medicine. Al l r ights reserved. VCOM is cert i f ied by the State Counci l of Higher Educat ion to operate in Vi rginia.

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Marketing Services ALL CAMPUSES

Website and Social Media • vcom.edu • social media (each campus) - Facebook - Twitter - Instagram

Publications • Annual Reports & Yearbooks - campus-specific yearbooks with College Annual Report. • VCOM View magazine

• other specialized publications

Virginia 2265 Kraft Drive Blacksburg, VA 24060 (540) 231-4000

- LinkedIn - YouTube - Vimeo

VCOM View M A G A Z I N E THE EDWARD VIA COLLEGE OF OSTEOPATHIC MEDICINE WINTER 2018 VOL. 9 l NO. 1 Carolinas 350 Howard Street Spartanburg, SC 29303 (864) 327-9800

The Edward Via College of Osteopathic Medicine — ANNUAL REPORT THE POWER OF PURPOSE 2019

• SCOMS • support for other VCOM- affiliated websites • working with departments responsible for updating College web content

Power The of Purpose

Auburn 910 South Donahue Drive Auburn, AL 36832 (334) 442-4000

Louisiana (Mailing address during construction)

Physicians to Meet the Country’s Healthcare Needs

Sandel Hall, Suite 311 4020 Northeast Drive Monroe, LA 71209 (318) 342-7100

For a copy of our Outcomes Reports, please see www.vcom.edu/outcomes. ©2019 Edward Via College of Osteopathic Medicine. All rights reserved. VCOM is certified by the State Council of Higher Education to operate in Virginia. www.vcom.edu

IN THIS ISSUE: A Public/Private Partnership Expands 6 · Wellness Initiatives in our Communities 10 Disaster Response: Staying Ahead of the Storm 14 · VCOM and Bluefield College join for Graduate Masters Program 18 · Donor Spotlight 22 · Students Recognized by the AOA 30 Research Review 36 · Dixie Tooke-Rawlins, DO Named AOF President 42 Serving Our Communities Wellness Initiative for our Neighborhood (WIN) provides free public access to an extensive range of health screenings, medical and prescription services, information booths, flu shots and more.

VCOM2019 Annual Report

view.vcom.edu

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Style Guide ALL CAMPUSES

Style Guide

This brand style guide is an important document for VCOM faculty and staff to communicate consistent visuals and messaging to their audience, for internal and external communications. VCOM generally follows the Associated Press (AP) Stylebook.

About Our Name Our official name is the Edward Via College of Osteopathic Medicine. The main campus is located in Blacksburg, Virginia.The branch campus for the Carolinas is located in Spartanburg, South Carolina and the branch campus for Auburn is located in Auburn, Alabama.The Louisiana branch campus is located in Monroe, Louisiana. Always spell out the name on first written use, and follow it with “(VCOM).”After this the acronym “VCOM”may be used. Do not shorten the name to“Via College.” Use VCOM instead. Always use “the” before the full name of the College in writing. Examples: • The Edward Via College of Osteopathic Medicine (VCOM)- Virginia. • Welcome to the Edward Via College of Osteopathic Medicine (VCOM)- Auburn. The original name from 2003 through 2010 was the Edward Via Virginia College of Osteopathic Medicine, but with the addition of its first branch

campus, the College created a unified name for all the campus locations, followed by a hyphen and the campus branch name, specifically: • Edward Via College of Osteopathic Medicine-Virginia Acronym : VCOM-Virginia • Edward Via College of Osteopathic Medicine-Carolinas Acronym : VCOM-Carolinas • Edward Via College of Osteopathic Medicine-Auburn Acronym : VCOM-Auburn • Edward Via College of Osteopathic Medicine-Louisiana Acronym : VCOM-Louisiana In sentences where the word “campus” is written after the school name, use lowercase “c” on campus. Correct: • The Edward Via College of Osteopathic Medicine-Auburn campus is located in the city of Auburn, Alabama. College Addresses and Main Telephone Edward Via College of Osteopathic

Edward Via College of Osteopathic Medicine-Carolinas 350 Howard Street Spartanburg, SC 29303 864-327-9800 Edward Via College of Osteopathic Medicine-Auburn 910 South Donahue Drive Auburn, AL 36832 334-442-4000 Edward Via College of Osteopathic Medicine-Louisiana 4408 Bon Aire Drive Monroe, Louisiana 71203 318-342-7100

College Division and Department/Discipline Names, Job Titles Administration President and Provost Division for College Development and Alumni Relations Division for Communications, Marketing, Website and Publications Division for Simulation and Technology Division for Institutional, Faculty and Student Success Division for International and Appalachian Outreach

Medicine-Virginia 2265 Kraft Drive Blacksburg, VA 24060 540-231-4000

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Division for Research Division for Student Services, Admissions and Financial Aid Division for Finance and Human Resources Division for Information Technology, Facilities and Operations Department Names Administration Admissions Biomedical Affairs and Research Center for Institutional, Faculty and Student Success Center for Simulation and Technology Clinical Affairs Communications, Marketing, Website and Publications Development and Alumni Relations Finance Financial Aid Human Resources Information Technology International and Appalachian Outreach Library Master of Arts in Biomedical Sciences (in partnership with Bluefield College - formerly the Graduate Certificate Premedical Program)

Registrar Student Services

includes professor, assistant professor and associate professor. All VCOM job titles use “for” to connect a position title to a department title, and “of ” is not to be used in official job titles. Correct: VCOM President Dixie Tooke- Rawlins; Dixie Tooke-Rawlins, VCOM president; Dixie Tooke- Rawlins, the president of VCOM. Discipline Chair for Pediatrics Jane Smith; Jane Smith, discipline chair for pediatrics Academic Titles Professor Associate Professor Assistant Professor Capitalize the department, organization, or fellowship title when referring to a specific internal or external organization besides an academic discipline. Full names should be used and titles of named professorships, chairs and scholarships are to be capitalized. Correct: Assistant Professor for Anatomical Sciences Jane Smith, PhD. Jane Smith, PhD, assistant professor for anatomical sciences. Note: never abbreviate title for internal or external use.

Courtesy Titles In general, do not use Mr., Miss, Mrs., or Ms. Do not use Dr. (Doctor) in first reference, use abbreviations of degrees (see abbreviations: academic degrees) after an individual’s name when needed to establish credentials. Do not use both Dr. and degree abbreviations at the same time. Incorrect: Dr. Jane Smith, DVM Correct: Jane Smith, DVM or Dr. Jane Smith Generational Titles Abbreviate junior and senior as Jr. and Sr. only with full names of a person. Do not precede by a comma. Correct: Martin Luther King Jr. John Albert Smith II Gender-Specific Language Avoid unless intended. For example, never assume someone is male: Incorrect: A medical student should always attend his classes. Correct : Medical students should always attend their classes. Chair/Chairman: Use “chair” to refer to the head of a committee unless the official title is chairman, chairwoman, or the gender is known. (continued)

Academic Disciplines Biomedical Divisions Anatomical Sciences Cellular Biology and Physiology Microbiology and Immunology Pathology and Histology Pharmacology Preventive Medicine and Public Health Clinical Disciplines Emergency Medicine Family Medicine Geriatrics Internal Medicine Obstetrics and Gynecology Orthopedics Osteopathic Manipulative Medicine (OMM) Pediatrics Psychiatry and Neuro-Behavioral Sciences Sports Medicine Surgery Titles Titles preceding a personal name are to be capitalized.The position title should not be capitalized when it stands alone or follows a personal name.This

Medical Education Multicultural Affairs Operations Post-Graduate Affairs

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL

Titles (continued) Style Guide

• MBA Master of Business Administration • MD The doctor of medicine is a doctoral degree for allopathic physicians. Departments/Discipline Some departments have long official titles. Spell out the full name on first reference and revert to abbreviations afterward. Example: • The Discipline for Obstetrics and Gynecology (OB-GYN). Organizations: Spell out the organization name and indicate the acronym in parenthesis. Osteopathic Organizations: Alabama Osteopathic Medical Association (ALOMA) American Association of Colleges of Osteopathic Medicine (AACOM) American Osteopathic Organization (AOA) American College of Osteopathic Family Physicians (ACOFP) Virginia Osteopathic Medical Association (VOMA) South Carolina Osteopathic Medical Society (SCOMS) Louisiana Osteopathic Medical Association (LOMA)

Student Organizations at VCOM: Below are organizations at all campuses combined. For campus specific lists, see the VCOM website under Student Organizations for that campus location (this list subject to change). American College of Osteopathic Emergency Physicians (ACOEP) American College of Osteopathic Family Physicians (ACOFP) American College of Osteopathic Internists (ACOI) American College of Osteopathic Neurologists and Psychiatrists (Neuro/Psych) American College of Osteopathic Obstetricians and Gynecologists (ACOOG/ACOG) American College of Osteopathic Pediatricians (ACOP) American Osteopathic Academy of Sports Medicine (AOASM) Christian Medical and Dental Association (CMDA) Hispanic Community Medical Outreach (HCMO) Islamic Medical Association (IMA) Medical Muslim Student Association (MMSA) Medical Outreach and Volunteer Effort (MOVE) Psychiatry Student Organization (PSYCH) Sigma Sigma Phi (SSP)

Abbreviations and Acronym Use

Correct: Whom did they elect as chair of the committee? Spokesman/Spokeswoman: Avoid unless gender is known. Better to recast the sentence or use spokesperson. Incorrect: Who is the spokesman for our group? Correct: Who is the spokesperson for our group? Correct: Chris Jones, speaking for the group, explained the resolution. Student Class Designation External Publications: VCOM will designate a student’s class by the expected year of graduation. External audiences will not understand the meaning of OMSI, OMSII, etc. (Osteopathic Medical Student). Correct: VCOM-Carolinas student Jim Smith, Class of 2022, was honored at the awards ceremony. Administration, Officers, Board of Directors and Advisory Board Members The most recent list can be found at http://www.vcom.edu/about/board- directors-and-administration on the VCOM website. Administration information can be found at: https:// www.vcom.edu/about/officers- administration-and-supervisors

While abbreviations or acronyms are appropriate in some situations, particularly when dealing with a long college name, title, or group, please avoid abbreviations where possible. When acronyms are used, always spell out names and indicate the acronym in parenthesis on first use. Example: • The American Osteopathic Association (AOA) joined with Edward Via College of Osteopathic Medicine (VCOM) and other medical schools to announce the initiative. AOA and VCOM will be a participant in upcoming meetings. Academic Degrees In accordance with current accepted writing style, VCOM does not use periods to indicate the abbreviation of academic degrees. Example: • BA, BS Bachelor of Arts, Bachelor of Science • DO doctor of osteopathic medicine is the preferred reference by the American Osteopathic Association (AOA). Do not use the older term: doctor of osteopathy. • EdD, PhD doctor of education, doctor of philosophy • MA, MS Master of Arts, Master of Science

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Academic Degrees Referring to different academic degrees requires various forms of capitalization. The following are examples of correct forms of terms used when referring to academic degrees: • undergraduate degree (never undergrad) • graduate school (never grad school)

Student Advocate Association (SAA) Student American Academy of Osteopathy (SAAO) Student Association of Military Osteopathic Physicians and Surgeons (SAMOPS) Student Government Association (SGA) Student National Medical Association (SNMA) Student Osteopathic Internal Medicine Association (SOIMA) Student Osteopathic Medical Association (SOMA) Student Osteopathic Surgical Association (SOSA) Via Wellness Virginia Rural Health Association (VRHA) States Spell out state names when using in written paragraphs or headlines. Use postal abbreviations in written addresses or lists. Correct: • The VCOM-Carolinas campus is located in Spartanburg, South Carolina. • The Edward Via College of Osteopathic Medicine-Carolinas is located at 305 Howard Street, Spartanburg, SC 29303.

Oregon

OR PA RI SC SD TN TX UT VT VA WA WV WI

U.S. Postal abbreviations Alabama AL Alaska AK Arizona AZ Arkansas AR California CA Colorado CO Connecticut CT Delaware DE Florida FL Georgia GA Hawaii HI Idaho ID Illinois IL Indiana IN Iowa IA Kansas KS Kentucky KY Louisiana LA Maine ME Maryland MD Massachusetts MA Michigan MI Minnesota MN Mississippi MS Missouri MO Montana MT Nebraska NE Nevada NV New Hampshire NH New Jersey NJ New Mexico NM New York NY North Carolina NC North Dakota ND Ohio OH Oklahoma OK

Pennsylvania Rhode Island South Carolina South Dakota Tennessee

Texas Utah

Vermont Virginia

• associate degree • bachelor’s degree • master’s degree • doctorate • Bachelor of Arts • Master of Science

Washington West Virginia Wisconsin Wyoming

WY Commonwealth/Territory District of Columbia DC Puerto Rico PR Virgin Islands VI Four states are legally commonwealths rather than states.These include Virginia, Massachusetts, Kentucky and Pennsylvania.The distinction is necessary for formal use. Example: The Commonwealth of Virginia gave VCOM recognition as an outstanding institution. Capitalize commonwealth only when using the full proper name. United States The preferred abbreviation for the United States is U.S. (periods, no space). In headlines, however, it’s US (no periods).The abbreviated form of United States of America is USA (no periods).

College Use an uppercase C for “College” when referring to VCOM in text. Correct: The College is a four-year osteopathic medical school. “Class of” vs. OMS OMS I, II, III, IV For internal or external communications to osteopathic educational institutions, the class year designation of “Osteopathic Medical Student (OMS) may be used. Class of [year] When writing for outside publications, website or social media - which may be read at a future date, then the class graduation year designation is used. (continued)

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL