VCOM Brand Guide

Style Guide ALL CAMPUSES

Style Guide

This brand style guide is an important document for VCOM faculty and staff to communicate consistent visuals and messaging to their audience, for internal and external communications. VCOM generally follows the Associated Press (AP) Stylebook.

About Our Name Our official name is the Edward Via College of Osteopathic Medicine. The main campus is located in Blacksburg, Virginia.The branch campus for the Carolinas is located in Spartanburg, South Carolina and the branch campus for Auburn is located in Auburn, Alabama.The Louisiana branch campus is located in Monroe, Louisiana. Always spell out the name on first written use, and follow it with “(VCOM).”After this the acronym “VCOM”may be used. Do not shorten the name to“Via College.” Use VCOM instead. Always use “the” before the full name of the College in writing. Examples: • The Edward Via College of Osteopathic Medicine (VCOM)- Virginia. • Welcome to the Edward Via College of Osteopathic Medicine (VCOM)- Auburn. The original name from 2003 through 2010 was the Edward Via Virginia College of Osteopathic Medicine, but with the addition of its first branch

campus, the College created a unified name for all the campus locations, followed by a hyphen and the campus branch name, specifically: • Edward Via College of Osteopathic Medicine-Virginia Acronym : VCOM-Virginia • Edward Via College of Osteopathic Medicine-Carolinas Acronym : VCOM-Carolinas • Edward Via College of Osteopathic Medicine-Auburn Acronym : VCOM-Auburn • Edward Via College of Osteopathic Medicine-Louisiana Acronym : VCOM-Louisiana In sentences where the word “campus” is written after the school name, use lowercase “c” on campus. Correct: • The Edward Via College of Osteopathic Medicine-Auburn campus is located in the city of Auburn, Alabama. College Addresses and Main Telephone Edward Via College of Osteopathic

Edward Via College of Osteopathic Medicine-Carolinas 350 Howard Street Spartanburg, SC 29303 864-327-9800 Edward Via College of Osteopathic Medicine-Auburn 910 South Donahue Drive Auburn, AL 36832 334-442-4000 Edward Via College of Osteopathic Medicine-Louisiana 4408 Bon Aire Drive Monroe, Louisiana 71203 318-342-7100

College Division and Department/Discipline Names, Job Titles Administration President and Provost Division for College Development and Alumni Relations Division for Communications, Marketing, Website and Publications Division for Simulation and Technology Division for Institutional, Faculty and Student Success Division for International and Appalachian Outreach

Medicine-Virginia 2265 Kraft Drive Blacksburg, VA 24060 540-231-4000

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