VCOM Brand Guide

Logo Guidelines LOGOS APPROVED FOR STUDENT OR ALUMNI USE

Student, Student Organization and Alumni Logo Use ELECTRONIC USE OF LOGO, TRADEMARKS OR SEAL S tudents are not permitted to use the college’s name, APPROVAL FOR LOGO USE ON PRINTED OR PROMOTIONAL ITEMS Student organizations must campus prior to reprinting or production of any materials. ALUMNI POST- GRADUATE USE

request and obtain approval to use the college name, acronym, logos, trademarks or symbols on commercial goods and specialty items. Use of the logo is prohibited without prior approval. Students must submit the approval process forms provided by Student Services at their respective campus at least two weeks in advance. If approved, Student Services will instruct the student to contact the Department for Communications, Marketing, Website and Publications on their campus for final use approval. Logo or college name use requests and approvals are only good for a one-time printing, and must be reviewed by Student Services and then the Department for Communications, Marketing, Website and Publications on your

Graduates or alumni groups may be permitted to use the college name, logo or trademarks in a limited number of special situations; however, use must be approved prior to use in printed materials, social media or websites. Approval requests must be submitted to the Alumni Department, who will coordinate with the Department for Communications, Marketing, Website and Publications.

acronym, logo or seal in social media, print, website, emails, publications or presentations unless approved as outlined below. Personal or organization web pages or social media may not use the college’s name, logos, seal or any other official designation without approval or in a manner that would lead the reader to perceive that the web page is an official college page. Even though a website may be student-run, permission for use of the college’s name or logo must be reviewed and receive first approval by Student Services, then final approval for use through the Department for Communications, Marketing, Website and Publications on your campus.

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