VCOM Brand Guide

PROHIBITED USE OF THE SEAL Students and alumni are prohibited from using the

APPROVED STUDENT LOGO USE After approval by Student Services and Department for Communications, Marketing, Website and Publications on their campus, students and alumni may use the following logos when used according to the standards found on pages 12-19 of this manual.

current seal or original retired VCOM-Virginia seal (bottom) for any purpose. See page 10 for policy and guidelines.

DO NOT

The Multi-campus logo MAY be approved if campus student groups join together across campuses on a fundraising item.

USE SEAL

USE OF VCOM ACRONYM LOGO OR WORDS In some instances, students may wish to use the “VCOM” letters only on promotional items. Students are allowed to use the letters in the appropriate font of their choice, if approved, as shown below. VCOM also allows use of the acronym logo with the rod of Asclepious symbol (as shown below), with prior official approval only. This acronym logo is not allowed to be used in documents or publications by students or faculty/staff without prior approval from Communications.

EXAMPLE: Students may use the VCOM acronym in fonts coordinating with the design of their promotional or fundraising items, as long as no partial piece of the official school logo has been placed on the design. VCOM Sports Medicine Club

DO NOT

USE SEAL

ALTERATIONS OF LOGOS Elements of the logo may not be cut apart or used in any manner not specified in this manual. See pages 16-17 for examples of uses that are not permitted.

19

VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL