VCOM Brand Guide

Why We Need Brand Guidelines

A Message from Our President and Provost T he Edward Via College of Osteopathic Medicine has four campuses across the southeastern United States, with emphasis on the medically underserved Appalachian and Delta regions. It is more important than ever that we present a unified brand presence for the College.

The Division of Communications, Marketing, Website and Publications has updated VCOM’s graphic marks and brand guidelines for presenting the College in a way that positively and consistently reflects our mission, our values, and programs. All of our communications make a statement about the College as a whole. Please familiarize yourself with this brand guide and incorporate these standards into your communications, as outlined in our policy on page 5.

Dixie Tooke-Rawlins, DO, FACOFP

4