VCOM Administrative and Classified Staff Handbook

• Any student or employee who is the subject of cyberbullying should report this to Human Resources or to the Associate Dean for Student Affairs.

Official College Social Media Sites All college social media accounts must be pre-approved and set up by the Division for Communications, Marketing, Website and Publications. This office should be used as a resource for the college community for any social media needs and can assist in creating pages that are set up properly according to the social media site’s policy. If a student or employee would like to launch a presence on a social media platform, please make this request through the Division for Communications, Marketing, Website and Publications. Student organizations wishing to launch a presence on a social media platform must first seek approval from the Associate Dean for Student Affairs. The Associate Dean for Student Affairs will then make the request to the Division for Communications, Marketing, Website and Publications. VCOM divisions/departments that wish to create a social media page (not a VCOM website page) must obtain pre approval through the Vice President for Communications, Marketing, Website and Publications. Prior to seeking that approval, divisions/departments should have a plan developed for the use of the social media page and have approval from the Division Officer and Dean. The plan should discuss what they determine the message, audiences, goals, and strategy for keeping information on the social media site up to date. The requesting division/department should also provide a list of employees and their roles who are requesting access to contribute to the pages. Communications may grant editor privilege to employees who have been given permission for a VCOM social media page. • The Division for Communications, Marketing, Website and Publications will ensure duplicate accounts are not created and that all platforms associated with the college are similarly branded and consistently maintained. This includes following the guidelines for naming your account and using institutional logos and graphics. • All social media pages created for VCOM are the property of the college and should not be deleted or altered without first contacting the Division for Communications, Marketing, Website and Publications. • All social media accounts officially recognized by VCOM must always have the Vice President for Communications, Marketing, Website and Publications and a staff member of that Division as administrators. The college’s Vice President for Communications and the campus-specific Director of Communications, Marketing, Website and Publications must also have account administrator access on all college Facebook pages. For all college Twitter, Instagram, and YouTube accounts, the account username and password will be managed by the Director of Communications, Marketing, Website and Publications on that campus. Changing or altering the login or password must be approved by the Division for Communications, Marketing, Website and Publications. • VCOM employees identified as administrators of accounts are held responsible for managing and monitoring content of their officially recognized accounts. Administrators are responsible to remove content that may violate college policies. Administrators of an official social media site should not engage in personal activity under the guise of any official social media site. • All activity on VCOM social media is governed by other college policies, including, but not limited, to copyright, confidential and proprietary information, FERPA, HIPAA, Title IX, acceptable use of electronic resources, and anti-harassment and anti-discrimination policies. If a student or employee is assisting with a VCOM-affiliated social media platform, they must be aware of and follow the college’s policies. • Posts on social media should protect VCOM’s institutional voice by remaining professional in tone and in good taste. No individual VCOM division/department/student organization should construe its social media as representing VCOM .

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