VCOM Brand Guide

Print, Web and Promotional Materials USE OF COLLEGE NAME AND LOGO ELEMENTS All Divisions or Departments are required to contact the Division for Communications, Marketing, Website and Publications for approval of any printed, digital, web or promotional material that represents the College and/or will use College logos, Seal or the name of the College, or the VCOM acronym prior to production to ensure compliance with trademark protection, identity standards and brand guidelines. CLOTHING AND GIVEAWAYS Promotional items and materials such as branded clothing and giveaways should be ordered by and must be approved by the Division of Communications, Marketing, Website and Publications on your campus to ensure proper quality and adherence to brand standards. Group orders of promotional items will be placed annually, to help obtain a lower cost per piece. All requests for promotional items for the upcoming fiscal year should be submitted in December to the Vice President of Communications, Marketing, Website and Publications, for consideration in budgeting for the next fiscal year.

SOCIAL MEDIA AND WEBSITES T he Division of Communications, Marketing, Website and Publications is responsible for the administration and approval of all official college social media accounts, campaigns and websites. Any member of the college administration, faculty, staff or student body (including student organizations) who wishes to utilize the college name, VCOM acronym, images or logos must contact the Communications Division to gain approval for the use of College branding elements on any social media platform or website. The use of the VCOM Logo in any form is strictly prohibited from any social media account or network without permission. Permission for logo use must be approved by the Division of Communications, Marketing, Website and Publications.

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VCOM BRAND GUIDE - IDENTITY AND STYLE MANUAL