2025-2030 VCOM Strategic Plan

Strategic Objective 1.7: Expand awareness of the College and its Mission and innovative educational programs to a wide audience across the southeast US and nationally. Action Steps: 1.7.1. Develop and execute a plan to annually increase external communications using a variety of channels and annual reviews of data-backed analysis for communications, marketing, and online projects, including website, publications, marketing and advertising, social media platforms, video, public relations, and media relations. 1.7.2. Prepare new impact publications for each campus to highlight the value that VCOM has brought to the regions where our campuses are located. 1.7.3. Increase the awareness of the number of osteopathic physicians in the state and alumni practicing within the state and region. 1.7.4. Enhance the marketing communications plan to inspire and position stakeholders as advocates and supporters for the college and its mission. 1.7.5. Implement a comprehensive and multifaceted approach to reaching policymakers at the local, state, and federal level.

Strategic Goal 2: Recruit and graduate students who will address equity in healthcare.

Strategic Objective 2.1: Recruit students from, and educate students in, the

socioeconomically depressed regions of the Southeast United States, including the southern Appalachia and Delta regions.

Action Steps: 2.1.1. Marketing division to increase online digital target and social media marketing to prospective students to increase audience reach and engagement. 2.1.2. Provide informative recruitment marketing materials that will be updated annually to include at a minimum VCOM’s student outcomes, research opportunities, and unique opportunities such as international and Appalachian outreach. 2.1.3. Increase traffic of new visitors to the VCOM website annually to continue to serve as one of the top sources that prospective students use to find out about VCOM and begin considering applications to the college. 2.1.4. The National Recruiting Office will hold 50 events per year in target states that surround VCOM campuses and selected national events, with a focus on potential applicants who meet our mission. 2.1.5. The National Recruiting Office, in collaboration with the Admissions Office on each campus will organize a minimum of 16 VCOM-specific Zoom recruitment events. 2.1.6. The Admissions Office on each VCOM campus will hold a minimum of 30 recruitment events at in-state college campuses within their state per year. 2.1.7. Expand the recruitment to student groups beyond pre-med student populations. 2.4.1. Increase high school pipeline programs for each campus. 2.1.9. Increase opportunities for rural students, second career students, and students seeking to improve admissions criteria through Master’s in Biomedical Sciences programs.

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